Proudly Made in Great Britain
From domestic and globally sourced ingredients
First #5 Always Fresh & Raw Meat
Pick any recipe of your choice
High Palatability
Loved by dogs, Empty Bowls every time.
Proudly Made in Great Britain
From domestic and globally sourced ingredients
First #5 Always Fresh & Raw Meat
Pick any recipe of your choice
High Palatability
Loved by dogs, Empty Bowls every time.
Our Best Sellers
Eager to Meat
Gentle Giants
Grow Little One
Happy To Sea
Well Begun Starter Food
MADE IN GREAT BRITAIN
From domestic and globally sourced ingredients
The Power Lies in the First 5 Ingredients
Our mission hasn't changed: wholesome food for dogs, made simple for their humans.
Our customers are feeling good about kibble.
★★★★★
"Since switching to Fabled, Simba seems more active and happier."
★★★★★
"Bruno absolutely loves Fabled! Meal times have become so much easier for us."
★★★★★
"Great quality food and Max genuinely enjoys every bite. Highly recommend Fabled!"
★★★★★
"Coco is a picky eater, but Fabled has been a complete game changer"
Dogs Don't Lie. Neither Do We.
very number here is earned. Real paw parents who made the switch and never looked back.
87%
SAW IMPROVEMENTS
Noticed health improvements in just 30 days.
1.5x
MORE DIGESTIBLE
Noticed health improvements in just 30 days.
+2
YEARS ADDED
Noticed health improvements in just 30 days.
Not All Kibble Is Created Equal
The Fabled Difference
Most kibble is packed with fillers, artificial additives, and vague "meat derivatives." Fabled is different — every recipe is made with first 5 ingredients as fresh meat and crafted in Great Britain.
Fabled
Others
Zero Artificial Fillers or By-Products
No Grain or Gluten
First 5 Ingredients Fresh or Raw Meat, Poultry or Fish?
Made in Great Britain, AFFCO-Approved
Clear, Transparent Ingredient List
Vet-Nutritionist Approved Formula
Recipes Crafted for Every Life Stage
Why Subscribe?
Like saving money, time, and hassle? Then ordering via subscription is the way to go. Here's why:
- 10% OFF EVERY SINGLE ORDER
- VIP LOYALTY SCHEME ACCESS
- EASY TO MANAGE & AMEND