Fabled Pet Food

Proudly Made in Great Britain From domestic and globally sourced ingredients

First 5 Always Fresh & Raw Meat

First 5 Always Fresh & Raw Meat Pick any recipe of your choice

High Palatability

High Palatability Loved by dogs, Empty Bowls every time.

Proudly Made in Great Britain From domestic and globally sourced ingredients

First 5 Always Fresh & Raw Meat

First 5 Always Fresh & Raw Meat Pick any recipe of your choice

High Palatability

High Palatability Loved by dogs, Empty Bowls every time.

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The Power Lies in the First 5 Ingredients

Our mission hasn't changed: wholesome food for dogs, made simple for their humans.

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Our customers are feeling good about kibble.

★★★★★

"Since switching to Fabled, Simba seems more active and happier."

— Rahul, Simba’s Dad

★★★★★

"Bruno absolutely loves Fabled! Meal times have become so much easier for us."

— Riya, Bruno’s Mum

★★★★★

"Great quality food and Max genuinely enjoys every bite. Highly recommend Fabled!"

— Arjun, Max’s Dad

★★★★★

"Coco is a picky eater, but Fabled has been a complete game changer"

— Sneha, Coco’s Mum

Dogs Don't Lie. Neither Do We.

Every number here is earned. Real paw parents who made the switch and never looked back.

87%

SAW IMPROVEMENTS

Noticed health improvements in just 30 days.

1.5x

MORE DIGESTIBLE

Easy on sensitive tummies & best for allergic dogs

+2

YEARS ADDED

Better nutrition that ensures longevity & optimum health

Not All Kibble Is Created Equal

The Fabled Difference

Most kibble is packed with fillers, artificial additives, and vague "meat derivatives." Fabled is different — every recipe is made with first 5 ingredients as fresh meat and crafted in Great Britain.

4.9/5 · Based on verified paw parent reviews

Fabled

Fabled

Others

Zero Artificial Fillers or By-Products

No Grain or Gluten

First 5 Ingredients Fresh or Raw Meat, Poultry or Fish

Made in Great Britain, formulated to meet AAFCO/FEDIAF nutrient profiles

Clear, Transparent Ingredient List

Vet-Nutritionist Approved Formula

Key Ingredients

Chicken

Chicken

An excellent source of lean, highly digestible protein and essential nutrients.

Turkey

Turkey

Helps build strong muscles and provides essential energy for dogs.

Duck

Duck

Provides great nutritional benefits and serves as a safe alternative for dogs with food allergies.

Sweet Potato

Sweet Potato

Provides dogs with a healthy boost of dietary fiber, essential vitamins, and antioxidants.

Peas

Peas

Provides a healthy boost of plant-based protein, dietary fiber, and essential vitamins.

Recipes Crafted for Every Life Stage

Why Subscribe?

Why Subscribe?

Like saving money, time, and hassle? Then ordering via subscription is the way to go. Here's why:

10% OFF EVERY SINGLE ORDER
VIP LOYALTY SCHEME ACCESS
EASY TO MANAGE & AMEND

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