The Oldest Love Story Ever Told.
Long before cities, sofas & Sunday walks, there was a bond.
The Meeting
The first interactions of these two alpha predators were not friendly. They competed for territory and for prey. Somewhere along the line, the two species met each other, and this bond gave way to unconditional love, loyalty and friendship.
The Change
The wolves changed in body, temperament & spirit. They Became the dogs that we cherish and love. Humans too moved from the wilderness to the urban jungle. Our lifestyles changed too. Hunting gave way to a walk in the park.
The Everlasting Tale
This drastic lifestyle change calls for a nutritional philosophy that balances the dog's evolutionary history with the challenges of an urban lifestyle, and that is why we pioneered "Fabled" for urban dogs.
Our Process
Discover how we craft excellence in every step.
Urban, Less Active Lives
Modern dogs live differently. Apartment living means different calorie needs, but standard kibble was never designed for this reality. → Our Solution: A nutritional philosophy that balances a dog’s evolutionary needs with urban lifestyles.
Hidden Nasties on Labels
Artificial colours, vague "meat derivatives", cheap grain fillers—often hidden in plain sight. → Our Solution: Read our label and you’ll only find real, honest ingredients you can trust.
Formulation for Urban Carnivores
Recipes designed for yesterday’s working dogs don’t meet today’s needs. → Our Solution: Balanced fats with functional fruits, vegetables, herbs & botanicals for everyday wellness.
From a UK kitchen to two continents
Every great fable has chapters. Here are ours, every milestone, every tail wag along the way.
That’s where Fabled began
Pet food labels looked impressive—until you actually read them. Buzzwords everywhere, honesty nowhere. It started with two pet parents who chose not to ignore it. Meanwhile, our dogs? Living urban lives. Slower days, shorter walks, higher expectations. That’s where Fabled began Not from frustration, but from awareness. Because Urban dogs deserve food that actually matches how they live.
Obsessing Over Every Ingredient
Months with veterinary nutritionists, food scientists, and manufacturers—testing, smelling dog food, and refusing to settle, with a strong focus on ingredients and quality.
Our Kitchens
Our Kitchens were established in the united Kingdom in 1982 and have been producing some of the best pet food in the world. They supply to most European Countries, Japan and US. Located in Wales at the Edge of Brecon Beacons National Park - It benefits from some of the best agricultural produce in the world
We Went Live.
Our first bags went out the door. Our own dogs were the first customers—enthusiastic tail wags, zero polite refusals, and only the kind of food we’d choose for our own furry babies.
The First Container Arrives in India
A 40-foot container, packed wall to wall with Fabled food, docked and unloaded—bringing our vision to a new market and expanding our journey across continents.
New Recipes.
We expanded within dry kibble — introducing fish-based, and meat-based recipes, along with life-stage-specific nutrition. Our community told us what they needed, and we listened. Every new product was a direct answer to a Urban dog’s nutritional need.
Venezuela & Colombia Say Hello
An inquiry landed from South America. We triple-checked the email — it was real. Fabled was crossing oceans. We began exporting to Venezuela 🇻🇪 and Colombia 🇨🇴, and we haven't stopped since. Three years and counting.
Thousands of Bowls. Two Continents. One Story.
Pets across India, Venezuela, and Colombia eating food that's lovingly, honestly made. 3 unbroken years of exports. And the next chapter is already being written.
The Cats Demanded In
Cat parents kept asking. Then insisting. Then showing up in our DMs with photos of their most judgemental felines. So we listened. Fabled cat recipes — coming soon.
Recipes Crafted For an Urban Lifestyle
Urban life brings challenges not just for humans, but for our beloved pets too. Our recipes are carefully made to meet your pet's nuritional needs. every kibble is packed with fresh ingredients making it utterly irresistable and gentle on the tummy. Inclusion of botanicals and herbs builds immunity and gives your little one a healthy foundation for life.
Great stories don't stay in one place.
We made food good enough that pet parents on the other side of the world wanted it for their animals. Three years later, we're still shipping, still proud, still growing.
India
Where it all began (HOME BASE)
Venezuela
Export Partner · South America (3 YEARS STRONG)
Colombia
Export Partner · South America (3 YEARS STRONG)
The Fabled Code
Real Meat First
Named, high-quality proteins chicken, salmon, lamb never "meat derivatives". Diverse, digestible, and genuinely delicious. Your pet can taste the difference immediately.
Functional Nutrition
Fruits, vegetables, and botanicals that actually do something not just decoration on a label. Every plant ingredient earns its place with a specific, proven health benefit.
No Nasties. Ever.
No grain, no gluten, no artificial preservatives, no mystery ingredients. If we can't explain it clearly, it doesn't go in the bowl. Simple as that.
Urban Lifestyle Nutrition
Built for today's dogs apartment-living, less active, deeply loved companions. Not yesterday's working dogs. Nutrition should match the life your pet actually lives.